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Integrated Marketing Communications David Pickton, Amanda Broderick
Publisher: Financial Times Management

Integrated marketing communication refers to integrating all the methods of brand promotion to promote a particular product or service among target customers. Learn how to integrate all of your company's marketing channels and seamlessly present a unified message to customers. The simplest definition states that IMC is “An approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other. STIR Advertising offers help for your integrated marketing planning. The Problem Today, the subject of Integrated Marketing Communications is hotter than ever. Integrated Marketing Communication of a Chinese Herbal Tea Company--Jia Duobao. Integrated marketing communications (or IMC) incorporates various advertising tools and media channels used within a marketing campaign to maximize success. Integrated Marketing Communication or IMC is one of the most effective branding communications that involves the use of different media for creating a seamless and uniform experience for your target audience. For CMOs, new social technologies present an opportunity to gain unique strategic advantages in their market. What is the connection between integrated marketing communication and brand equity and how does integrated marketing communication contribute to your company's equity? Graduate Experience: New York (GENY) 2013 is coming very soon, and IMC students are very excited to hit the streets of the Big Apple to visit several agencies. When your marketing message is coherent, consistent, continuous, and complementary, you maximize effectiveness… and eventually profits. Evanston, Ill., May 16, 2012 — Northwestern University's Medill School has launched an online version of its highly regarded and top-ranked Master of Science in Integrated Marketing Communications (IMC) program. Are you missing opportunities to design integration and leverage into marketing efforts? Having been a part of the transformation of communications on this campus since 2008, almost from the very beginning, I'm fortunate enough to have been here for many key milestones. Today Harjeet looks at the role of Integrated Marketing Communications in everyday SEO operations. FOX Sports San Diego selected a team of SDSU integrated marketing communication students as the winners of a San Diego Padres marketing campaign. It's a source of competitive advantage. However, both planning and executing remain a challenge.